Focus Groups

Focus groups are a great way to find out what the “word on the street” is about your product or service.  There is no stronger tool for a marketer than unfiltered, raw, customer opinion.  Walt Disney actual used this method before the term “focus group” was ever written.  He would buy a ticket to one of his own movies, sit in the very back and observe the audience.  He wanted to know exactly how his product was being recieved.

Today, focus groups are used in a number of different ways, including the screening of new product ideas.  Many companies, however, have found the use of focus groups to be outdated and less than useful, and are beginning to turn to online methods to collect marketing data.


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